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Kim Kardashian And New Candy Crush Apps Please Investors - Yahoo News

Those titles brought in $324 million, over half of the total for the first time, and up 23% from the prior quarter. That also exceeded the latest decline in revenue from Candy Crush itself, meaning the company could be back on a path to growth. Different strategies, both paying off King uses analytics and experiments to create games, and features within games, to attract more players and get those players to spend more money. New games get promoted to the network of players attracted from previous hits, as well as via healthy doses of online and television advertising. The fourth-quarter results appeared to validate that strategy as a reliable hit maker. The number of daily active users reached 149 million, up 4% from the prior quarter and 20% over the past year. And while the number of paying players per month ticked downward again by 4% to 8.3 million from the prior quarter, the average amount each paid rose 12% to $23.42. King says the shift resulted from its decision to make players buy virtual currency ("gold bars") for in-game purchases. That means players make purchases less frequently but in larger amounts.


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